At WTC EXPO in Binh Duong Ward, Ho Chi Minh City, Tam Nong Vietnam Cooperative, in coordination with its partners, held a business matching session with Australian distributors. The event took place as part of the 2026 Vietnam Export Fair (Ho Chi Minh City Export 2026), aiming to expand cooperation and help Vietnamese agricultural products gain access to Australia’s distribution networks.
The session focused on developing a market for Tam Nong Vietnam Cooperative’s organic-certified purple rice flour. As part of the partnership, Loc Troi Group is contributing by combining high-quality raw materials with processing technology to enhance the value of rice and work with partners to develop products that meet the needs of the Australian market.
Nguyen Thi Van Anh, Chairwoman of the Board of Directors of Tam Nong Vietnam Cooperative, shares the cooperative’s strategy for developing a value chain from raw material areas to processing and markets. Photo: Le Binh.Starting with this product, the search for market outlets is built around the link between raw material areas, production, processing and distribution. Direct meetings with distributors help the cooperative better understand market requirements and provide a basis for improving product quality and shaping its development strategy.
Nguyen Thi Van Anh, Chairwoman of the Board of Directors of Tam Nong Vietnam Cooperative, emphasized that bringing Vietnamese agricultural products to international markets starts with doing things right at the raw material source. The cooperative is gradually developing and linking production areas, with a focus on controlling farming practices, raw material quality and traceability.
For familiar agricultural products such as rice, chili peppers, vegetables and local produce, the cooperative is focusing on deeper processing to increase added value and improve access to international markets. Organic-certified purple rice flour is one of its initiatives, combining raw material quality with processing technology and consumer demand.
According to Van Anh, having a good product does not automatically guarantee a market. Producers need to understand customer needs and work with partners who have in-depth market knowledge to refine products and organize distribution.
“Our goal is not simply to sell a single shipment. We want to build a market,” Van Anh emphasized.
From the distributor’s perspective, Pham Van Tuan, Director of VN Fresh Food Australia, said Australia offers significant opportunities but also imposes high standards. Consumers care about taste and price, while also wanting to know where a product comes from, how it is produced, whether it is safe and what value it offers.
Purple rice flour and organic purple rice are showcased at the business matching session, highlighting Tam Nong Vietnam Cooperative’s focus on developing deep-processed products. Photo: Le Binh.According to Tuan, Vietnam has advantages in rice, fruits and vegetables, spices, processed foods and products with distinctive local flavors and characteristics. However, to enter the Australian market, products must meet the relevant standards, maintain consistent quality, ensure clear traceability and align with buyers’ needs.
VN Fresh Food hopes to work with Vietnamese producers to select suitable products, meet required standards, develop distribution networks and gradually build brands in Australia. Tuan said Tam Nong Vietnam Cooperative’s approach, which connects raw material areas with processing, product development and markets through modern production technology, provides a foundation for long-term cooperation.
“Having a Vietnamese product on Australian store shelves is already an achievement. But what we are aiming for goes beyond that,” Tuan shared.
The company hopes Australian consumers will choose Vietnamese products because they trust their quality and brands, and continue buying them in the future. Building that trust requires Vietnamese producers and Australian distributors to work together, from product selection and refinement to market development.
Le Minh Trung, Director of the Center for Technical Support and Sustainable Development, noted that Australia is an important market with considerable untapped potential for Vietnamese goods. Opportunities are available for high-quality products backed by careful preparation, from seed selection and standardization of growing areas to the application of deep-processing technologies.
According to Trung, businesses and cooperatives need to plan their export strategies from the production stage. Connecting with distributors and post-harvest technology experts can help them develop products suited to individual markets and improve their ability to meet customer requirements.
Tam Nong Vietnam Cooperative introduces its partners in the presence of Ho Chi Minh City Department of Industry and Trade leaders, aiming to bring Vietnamese agricultural products into Australia’s distribution networks. Photo: Le Binh.At the event, the parties announced cooperation in research, the application of technology in deep processing, the standardization of production processes, market development and the distribution of purple rice flour in Australia. The partnership also involves transport and logistics providers, helping maintain agricultural product quality during transportation to the destination market.
Loc Troi Group’s involvement forms part of a broader partnership covering raw material production, technology application and deep processing, with the aim of increasing the value of rice and developing nutritious products. Together with processing and logistics partners and VN Fresh Food Australia, Tam Nong Vietnam Cooperative aims to refine its organic purple rice flour, expand distribution networks and establish sustainable market outlets in Australia.