Da Nang city hosts EWEC 2026 international fair with 350 booths

The Da Nang City People's Committee has just issued Plan No. 331/KH-UBND on organizing the East-West Economic Corridor (EWEC) - Da Nang 2026 International Trade, Tourism and Investment Fair, Da Nang Newspaper reported.

The event is expected to become an international-scale trade, investment and tourism promotion forum, contributing to connecting domestic enterprises with international partners, expanding product consumption markets, and promoting value chain development in the Central - Central Highlands region as well as countries along the East-West Economic Corridor.

According to the plan, the fair will take place from August 12-17, 2026, at the Da Nang Exhibition and Convention Center (No. 9 Cach Mang Thang Tam Street, Cam Le Ward). The event is directed by the Ministry of Industry and Trade and the Da Nang City People's Committee; co-organized by the Trade Promotion Agency (Ministry of Industry and Trade) and the Da Nang Department of Industry and Trade, with the coordination of many relevant departments, branches, and units.

EWEC - Da Nang 2026 is organized with a scale of 350 standard booths, including a common booth cluster of Da Nang city covering about 90 square meters to introduce OCOP products, industrial products, cultural-tourism services and projects calling for investment. Besides, there are 26 booths from international organizations and embassies, 200 booths under the National Trade Promotion Program, and 118 booths from enterprises registering to participate based on demand.

The participating commodity sectors are quite diverse, including OCOP products, regional specialties, clean agricultural products, food, beverages, electronics-technology, machinery and equipment, handicrafts, textiles, gifts, along with travel services, hotels, banking, healthcare and many other service fields. The fair aims to create a bridge between manufacturers and distribution systems, while promoting Da Nang's investment and tourism potential to domestic and foreign partners.

Within the event's framework, there will be many outstanding activities, including the "Indo-Pacific Economic Corridor Da Nang 2026" Forum; the "Creating Opportunities - Taking Off Vietnamese Brands via Online Export with Amazon" Forum; an international purchasing delegation connection program into Viet Nam, along with a series of cultural and artistic programs serving visitors throughout the fair.

To attract businesses and visitors, the city will launch a multi-platform media campaign across newspapers, television, social networks, LED screen systems, mobile messaging, and tourism promotion channels.

Notably, Da Nang city covers 100% of booth rental costs for units from countries along the East-West Economic Corridor, diplomatic agencies, and international organizations; it also subsidizes 50% of booth rental costs for enterprises, cooperatives, and trade promotion organizations participating in the 2026 National Trade Promotion Program.