Vietnam’s coffee industry is experiencing an unprecedented boom in 2025, with export revenues in just the first seven months already surpassing all previous records. The sector is now on track to hit a historic milestone of $8 billion, reaffirming Vietnam’s position as a global coffee powerhouse.
Breaking record after record
According to the Vietnam Coffee and Cocoa Association (VICOFA), the country exported around 1.1 million tons of coffee worth $6 billion from January to July 2025. This marks a 7.4% increase in volume and an extraordinary 65% jump in value compared with the same period last year, far exceeding the previous annual record of $5.62 billion set in 2024.
Over the first 10 months of the 2024/2025 crop year (October 2024–July 2025), exports reached about 1.35 million tons, valued at $7.5 billion. This is the first time Vietnam’s coffee export revenues have surpassed $7 billion in a single crop year, with the figure likely to top $8 billion by the end of September 2025.
The surge has been driven primarily by soaring global coffee prices, as climate change and the El Niño phenomenon have slashed production in many countries. Vietnam’s average export price in the first seven months hit more than $5,670 per ton, up 53% year-on-year.
Vietnam’s coffee industry is experiencing an unprecedented boom in 2025, with export revenues in just the first seven months already surpassing all previous records. Photo: TTXVN. More importantly, domestic enterprises have invested heavily in deep processing, applied traceability technologies, and capitalized on free trade agreements such as the EVFTA and CPTPP. These efforts have boosted quality and value, helping Vietnamese coffee secure a stronger foothold in demanding markets across Europe, the Americas, and Asia.
Europe remains Vietnam’s largest market, accounting for roughly $3.6 billion. Germany led the surge with a 113% increase, followed by Italy (up 47%) and Spain (up 67%). In the Americas, exports to the U.S. jumped 76%, while Mexico saw a remarkable 88-fold increase. In Asia, Japan (up 56%), South Korea (up 69%), and China (up 24%) all registered robust demand.
The Ministry of Agriculture and Environment said the industry has tailored strategies for each market: focusing on specialty and value-added coffee in the U.S., promoting Robusta in Northeast Asia, and tapping growth potential in India and the Philippines.
On track toward the $8 billion target
In the final months of 2025, Vietnamese coffee is expected to benefit from favorable external conditions. The European Union’s deforestation-free regulation (EUDR), effective January 1, 2026, is seen as a challenge for many producers, but Vietnam is already well-prepared, giving its coffee a competitive edge.
Meanwhile, the U.S. has imposed retaliatory tariffs of up to 50% on Brazilian goods, offering Vietnam significant price advantages in this crucial market.
Despite the upbeat outlook, challenges remain. Coffee exporters face tight working capital and heavy tax burdens. VICOFA Chairman Nguyen Nam Hai warned that China’s recent approval of an additional 183 Brazilian exporters poses a competitive threat, underscoring the need for Vietnamese businesses to stay agile.
To ease financial pressure, VICOFA has proposed that the Ministry of Finance exempt green coffee beans from value-added tax, helping reduce costs and support sustainable growth.
With momentum building, the $7.5 billion export target for 2025 is already within reach. The industry is now eyeing the $8 billion milestone - a level never before achieved. Beyond its economic significance, this breakthrough underscores Vietnam’s rising coffee brand on the global stage, laying a foundation for sustainable and prosperous growth in the years ahead.